Many companies today are focusing on customer data, and some companies do not make any marketing decisions without going through a data management solution. As data became increasingly important, marketing techniques called data-driven marketing were born. The source of data is very diverse and everywhere. Transaction data may exist in the enterprise’s CRM and ERP Read more about Big data age, data driven marketing is essential.[…]
Companies and organizations already have their own definition of Big Data, and their expectations are all different. But unlike their idea, Big Data has a misleading element. Big Data is a complex market that consists of small technologies that grow as you ride the unique maturity curves of each field, but there are a lot Read more about Five misconceptions and facts about big data[…]
Advances in technology have changed consumers, and consumers now respond very quickly to information. This can be seen from an anthropological study. The human race, which had been able to handle 1.5 jobs in the past, is now able to handle 1.7 jobs at a time. This speed change is due to the emergence Read more about What is speed marketing and why companies should do speed marketing.[…]
Businesses are growing increasingly Big Data demand. The reason is because we use Big Data to generate customer-centric business outcomes, optimize operations, and to strengthen management activities, including risk management and troubleshooting. We also expect to be able to identify new markets and establish differentiated strategies through observation and analysis of data. With this expectation, Read more about How to use big data in your business.[…]
“I want to check the information related to the sales of competitors through Internet search. Is it illegal to do this?” There must have been a question of wonder. It is because it can be ambiguous whether it is legal or illegal to obtain their information. The Glossary of Library and Information science explains Read more about Is it illegal to check the competitor’s information?[…]