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eCOMMERCE DATA

Priceon™, Reviewon™, Shelfon™, Channelon™

Builton Co., Ltd.’s eCommerce Analytics Platform consists of Priceon, Reviewon, Shelfon and Channelon.
We provides online marketing insights - through real-time
monitoring ofonline sales and analyzing selling prices, customer satisfaction,
and productpopularity - our real-time online market official channel authorization
system that allows our customers to buy our client's’ products with trust.

Shelfon top image

Introduction Of Shelfon

Online Market
Popularity Analysis

Shelfon

Popularity by product on the online market and price comparison websites has a direct effect on sales, which is similar to displaying a product in the best places on a shelf at an offline store. The solution provides objective data that helps analyze advertising effects and predict sales flow by not only analyzing our client’s and competitor’s online exposure levels but also by measuring brand popularity and customers’ interest levels.

INTRODUCTION OF SHELFON

  • Online Market Digital Shelf
  • Data for Advertising Effect Analysis and estimating product ranking on designated category
Product Popularity Information Analysis Process of Shelfon

Shelfon analyzes product popularities by category and keyword search on the global online price comparison websites or online marketplaces. The product popularity rankings and market share (including competitor’s) can be monitored. and also Brand market share is also apprehended with ShelfOn data.

1.Online Market Product Popularity Ranking Analysis

Real-time Monitoring of Online Market Brand Popularity We monitor and provide daily product ranking for our client to find weak spots by checking and comparing customers’ brand preferences by market on a real-time basis.
Real-time Monitoring of Online Market Brand Popularity image
Monitoring Client’s and Competitor’s Main Model Popularity Rankings Real Time As is the case with displaying products on a shelf at an offline store, online market exposure of products is linked to increased purchases of such products, directly affecting sales. Thus, we are able to predict the competitiveness of our sales force by analyzing our competitor’s main models exposure or popularity rankings real time.
Monitoring Client’s and Competitor’s Main Model Popularity Rankings Real Time image
Individual Monitoring Analysis of PC & Mobile Due to the increased use of mobiles, we monitor and analyze mobile exposure rankings apart from those of the PC. Sales via mobile means needs to be managed more tightly because the range of product exposure is limited and it is more competitive for products that are popular and highly ranked.
Individual Monitoring Analysis of PC & Mobile image

2.Advertising Effect Analysis and Sales Flow Prediction

Advertising Domain Analysis by Online Market We monitor and analyze a range of information for the products that are advertised across the various domains that we cover. We provide information on an array of issues such as advertising procedure information, and official, unofficial channels’ advertising rates, etc. for analysis and implementation.
Advertising Domain Analysis by Online Market image
Prediction on Product Sales Flow(History) by Product Model There are various factors that increase the level of sales for a specific product sold online. The main factor is a fall in the amount of exposure a product receives, but there are other factors such as price changes and changes in the number of online channels, etc. that are also important. This array of detailed information can be used to predict future sales flow(History).
Prediction on Product Sales Flow(History) by Product Model image

Enterprise Institute

Enterprise Institute, #1304, 13th floor, JEIPLATZ Building, 186, Gasan digital 1-ro, Geumcheon-gu, Seoul, Korea, 08502

Marketing Department

#1304, 13th floor, JEIPLATZ Building, 186, Gasan digital 1-ro, Geumcheon-gu, Seoul, Korea, 08502

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