Big data age, data driven marketing is essential.

Many companies today are focusing on customer data, and some companies do not make any marketing decisions without going through a data management solution. As data became increasingly important, marketing techniques called data-driven marketing were born. The source of data is very diverse and everywhere. Transaction data may exist in the enterprise’s CRM and ERP Read more about Big data age, data driven marketing is essential.[…]

Why companies need to prepare big data solutions

Big Data is a crisis and new opportunity for companies and organizations. As such, Big Data Analysis is a key issue not only for CEOs of companies and institutions but also for President of the country. Market researcher IDC also stressed the importance of big data analytics technologies and approaches. And then, what is the Read more about Why companies need to prepare big data solutions[…]