How important are customer reviews to shoppers? Very important, as it turns out. The fact is, 90% of
consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much
as personal recommendations.
* For nearly 9 in 10 consumers, an online review is as important as a personal recommendation.
* Customers are likely to spend 31% more on a business with “excellent” reviews.
* 72% say that positive reviews make them trust a local business more
* 92% of users will use a local business if it has at least a 4-star rating